Disrupting the nation

It's so easy to work with legal brands that have innovation running through their DNA but it's even more enjoyable to work with those who test, measure and adapt to continue to benefit customers.

We're incredibly proud to work with some of the UK legal sector's most innovative brands to help share their experience, success, challenges and - ultimately - how they take risks to help develop more accessible, effective legal services.

Clerksroom is just one of these brands.

Why we love Clerksroom

Clerksroom is a barrister-fuelled brand like no other. It is a business that happens to offer services provided by barristers. For many years it was dismissed as an unusual 'virtual' chambers but as it created a marketplace for itself, developed large-scale contracts with the likes of Minster Law and then established the leading public access portal for the UK (which feeds work into 180+ other chambers who cannot invest in the technology or even agree an investment strategy), it has turned the heads and hearts of legal practices, experienced barristers and customers alike. It's even won a few prestigious awards along the way...

Clerksroom has invested possibly unrivalled resources into understanding the customer experience / journey compared to other UK chambers. The data it receives has allowed it to build and expand its award-winning platforms that harness the power of digital marketing, Google and marketing partnerships (including white-labelled agreements). One of these platforms is Clerksroom Direct.

Clerksroom Direct is now the UK's largest public access portal which is offered by a wealth of national legal brands and affiliated marketing partners to support their audiences when they face a legal challenge. Clerksroom Direct also works with law firms to support its clients when a solicitor / barrister partnership is more appropriate. You can read more about this here: PUBLIC ACCESS LIKE YOU'VE NEVER SEEN IT BEFORE (p13-14)

Enter EWC: Story power

EWC harnesses the power of Clerksroom's story as the chambers disrupts the legal sector with its measured investments, service development, customer captivation and marketing.

With a number of brands, platforms and operating systems, Stephen Ward faces the challenge of collating 'big data' (the most powerful development resource for any business - if it's gathered correctly) and he shares his account of why, how and when in the May 2016 issue of Modern Claims magazine.

Click the image below and head to page 57.

We regularly draft concepts for Clerksroom on behalf of Stephen Ward to strategically align its marketing communications with its business plan and legal sector engagement plan. We then create the content (ghost-written) which is used in national publications, sent to 30,000+ legal professionals every month (via the Clerksroom Magazine and database) and more widely on social media - utilising Stephen Ward's popular Linkedin Blog.

What's great is that Clerksroom is able to measure pound for pound, how this marketing content can help create leads, hits to the websites and ultimately, either partnerships or conversions. We're currently in the middle of drafting an exciting piece for Modern Claims magazine to showcase how Clerksroom harnesses Google and what other legal brands are potentially missing. We'll bring you that article just as soon as it's written!